A very famous quote by the American President in the original Independence Day film refers to the 4th July as not being an American holiday any longer, but indeed for the world. In the context of the film, it refers to the fact that Alien invaders to the Earth were sent back home that day. While in reality, the day may be less dramatic, it has still become a global event due to the American dominance over global business and culture.
This day has thus become significant across the globe. Ireland for example which has a massive diaspora in the USA, an Irish America Day is celebrated on same day. Norway and Denmark in order to prolong their relationship with the USA, have their own ceremonies as taken of gratitude to the country that helped them during the Second World War and welcomed immigrants. The expat population in Paris puts on a similar show. Even the English speaking world chips in with shows in London and Sydney. Interestingly, the USA granted the Philippines independence on the 4th of July as well. That is why it is very important to break the language barrier in celebrating the Independence Day across the globe among varied cultures and people speaking different languages.
Most challengingly though, even Shanghai now has 4th of July celebrations for its expat population. American themed barbecues and beers are promoted to mark this day. While the main target is obviously American expatriates, the local Chinese must also get the hang of events. That is where the day can be ticked off as a business success. It is important that celebrations for this momentous day do not get hindered due to language differences. It is crucial to connect people in local languages so that celebrations can be continued cutting through borders.
Research has estimated that Americans consume more than 150 million hotdogs on the day. The massive business potential of the day can be summarized by the fact that more than US$ 90 million is spent on chips and US$ 340 million on beer this day. To make the event attractive and relevant for the entire world, Brahmaam can help in several ways.