All posts by Annarita Monaldi

Planning For Success: The Importance of Creating Content That Speaks Volumes

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The Power of Telling Stories

When talking about marketing it is pretty much impossible these days not to mention the word “content”, so much so that in recent years a new term has been circulating amongst the insiders—“content marketing”—to describe:

“… a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”

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SUBTITLING: Why Linguistic and Technical Accuracy is Important

By | Language, Video Localization | No Comments

When adapting entertainment or business communication for a global marketplace, subtitling is one of the options available and has many advantages.

Subtitles can be used as a written rendering of the dialogue or narration contained in a video in the same language as the original audio, or as a translation of the original audio in another language. In both cases, the purpose of subtitling is to make sure that people who cannot hear or do not understand the language spoken in the video can still receive the message.

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Video Localization: From Translation to Final Output

By | Language, Video Localization | No Comments

Videos are fast becoming one of the most powerful tools of marketing promotion. According to the survey “The State of Video Marketing 2018” carried out by Wyzowl, 81% of businesses use video as a marketing tool. Out of those, 85% of businesses regard video as an important part of their marketing strategy, and 78% of marketers say video gives them a good ROI. Read More