Visit us at tcwolrd India 2019 in Bangalore

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Visit tcworld India to experience top tier workshops and presentations from across the world. The event is being held from 28th of February to 1st March, 2019 at the TAJ, M.G. Road, Bangalore. Braahmam is the official gold sponsor of the entire majestic event. With two days of extravagant exposure to international speakers and skilled personnel, you will get to know all about the ongoing trends and solutions being brought to light in the technology sector. Come and join us at our booth for the exhibition along with our exclusive partner, Smartcat.

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Planning For Success: The Importance of Creating Content That Speaks Volumes

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The Power of Telling Stories

When talking about marketing it is pretty much impossible these days not to mention the word “content”, so much so that in recent years a new term has been circulating amongst the insiders—“content marketing”—to describe:

“… a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”

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5 Challenges in Localization that Modern Business Have to Face.

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“The Greatest Obstacle to International Understanding is the Barrier of Language” – Christopher Dawson

Increasing globalization has converted  our planet into  “one big village” that has provided every single person  access to the whole world. Increased globalization has boosted business and provided  organizations with new  landscapes and horizons to achieve. With the whole world now a prospective market everyone wants to expand their business range far beyond national barriers. Read More

SUBTITLING: Why Linguistic and Technical Accuracy is Important

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When adapting entertainment or business communication for a global marketplace, subtitling is one of the options available and has many advantages.

Subtitles can be used as a written rendering of the dialogue or narration contained in a video in the same language as the original audio, or as a translation of the original audio in another language. In both cases, the purpose of subtitling is to make sure that people who cannot hear or do not understand the language spoken in the video can still receive the message.

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5 Points to Check while Selecting Video Translation Service Provider

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With the evolution of technology, businesses are not just limited to the geographical boundary of their own country. What can be better than a video when a business plans to expand its global outreach? The visual appeal of a video can cross boundaries and cultural differences to create communities. However, how can you ensure the same video is effective in different countries and for different, audiences? How can you break the language barrier?  ‘Multilingual Videos’ is the answer! Read More

Tips and Tricks for Video Localization

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We are living in an era where technology has completely taken over our day-to-day tasks. If there is one thing that technology has strengthened the most, it is communication. Communication is the key in every aspect of our life, and that includes the way we do business. Communication through multilingual videos is efficient and convenient for both the producer who wants to convey their messages and the viewer can efficiently   obtain knowledge from it. Read More

Video Localization: From Translation to Final Output

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Videos are fast becoming one of the most powerful tools of marketing promotion. According to the survey “The State of Video Marketing 2018” carried out by Wyzowl, 81% of businesses use video as a marketing tool. Out of those, 85% of businesses regard video as an important part of their marketing strategy, and 78% of marketers say video gives them a good ROI. Read More

Dos and Don’ts of Video Dubbing and Subtitling

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Videos are a well-established method of communication these days, and a great way to spread your message. Whether you want to advertise your products, demonstrate a task or simply broadcast a TV show, videos can easily be shared all over the globe in a matter of minutes. However, problems can arise when the received video is not readily understood by the new audience. Read More

Localization: The Art of Making Your Global Message Local

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I remember clearly the expression on my fellow translators’ faces the first time I used the word “Localization” to describe the type of work I was doing. Back then—and it wasn’t that long ago really—I couldn’t even find a resource to look for the translation of the English term “localization” in my own language. The irony of it!

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5 Tips for Home Audio Recording

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There was a time when it was necessary to use an elaborate studio for recording audio.  Modern technology has progressed so far that the days of booking a studio have almost gone.  Although recording studios are still used by large corporations the introduction of cheap audio interfaces, among other things, has meant that quality recording is now available to everybody.
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Waitangi Day

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Waitangi Day is celebrated in New Zealand on the 6th February each year.  The day celebrates the Treaty which was signed between forty Māori chiefs and the British Crown making New Zealand part of the British Empire.  The treaty guaranteed Māori people rights to their land and also the same rights as British subjects. The signing of the treaty took place in Waitangi which is located in the Bay of Islands on the North Island of New Zealand.
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Republic Day India

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Republic Day in India is celebrated on January 26th and is a gazetted holiday. The term ‘gazetted holiday’ is used in countries such as India, Singapore and Australia which were all formerly colonized by the British.

Republic Day came into effect for the first time on 26th January 1950 to honour the day the Constitution of India came into force. Read More

Martin Luther King Day

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I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident, that all men are created equal.”

These are the iconic words spoken by Martin Luther King, delivered on 28th August 1963, at the Lincoln Memorial, Washington D.C.  The ‘I have a Dream’ speech would go down in history as one of the defining moments of the twentieth century.

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New Year – Different New Years in different countries, religion and Lunar calendar System

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The New Year is celebrated around the world in different ways and at different times.   For people living in countries that follow the Gregorian calendar the New Year begins on 1st January.  Celebrations are traditionally held the night before on New Year’s Eve.  Across continents such as the USA, Australia and Europe, celebrations will commence with people gathering to see in the New Year together.  Read More

Junkanoo Festival

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The Junkanoo Festival is celebrated every year by the island nation of The Bahamas. People in the Bahamas do not need formal occasions to party as this is a nation perfectly geared up to year round tourism. But it is during Junkanoo, that the country most livens up. The Junkanoo festival can be compared to the Carnivale in Rio de Janiero or the Mardi Gras at New Orleans. Junkanoo occurs during the morning of December 26th and again on New Year’s Day beginning at 2am and ending at dawn.
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F1 Grand Prix, Abu Dhabi

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On November 1st, 2009 the first Grand Prix in Abu Dhabi took place on the Yas Marina Circuit.  Designed chiefly by the German engineer Hermann Tilke, the 5.55-kilometre circuit saw the biggest names in motor racing compete at speeds up to 325 kilometers per hour.  This event is one of only a few to be held in Asia and one of the only two to be held in the Middle East region, with Bahrain being the other.   Read More

Newgrange Winter Solstice Festival

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Although it has been around for over five thousand years it is still a mystery why Newgrange was built.  Situated in the Boyne Valley in County Meath, Newgrange is older than Stonehenge and The Great Pyramids of Giza.  It is recognized as an Ancient Temple, with spiritual, religious and ceremonial importance.  The structure itself is kidney shaped and covers an area of approximately one acre. Read More