Visit tcworld India to experience top tier workshops and presentations from across the world. The event is being held from 28th of February to 1st March, 2019 at the TAJ, M.G. Road, Bangalore. Braahmam is the official gold sponsor of the entire majestic event. With two days of extravagant exposure to international speakers and skilled personnel, you will get to know all about the ongoing trends and solutions being brought to light in the technology sector. Come and join us at our booth for the exhibition along with our exclusive partner, Smartcat.
Category Archives: Language
The Power of Telling Stories
When talking about marketing it is pretty much impossible these days not to mention the word “content”, so much so that in recent years a new term has been circulating amongst the insiders—“content marketing”—to describe:
“… a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”
“The Greatest Obstacle to International Understanding is the Barrier of Language” – Christopher Dawson
Increasing globalization has converted our planet into “one big village” that has provided every single person access to the whole world. Increased globalization has boosted business and provided organizations with new landscapes and horizons to achieve. With the whole world now a prospective market everyone wants to expand their business range far beyond national barriers. Read More
When adapting entertainment or business communication for a global marketplace, subtitling is one of the options available and has many advantages.
Subtitles can be used as a written rendering of the dialogue or narration contained in a video in the same language as the original audio, or as a translation of the original audio in another language. In both cases, the purpose of subtitling is to make sure that people who cannot hear or do not understand the language spoken in the video can still receive the message.
With the evolution of technology, businesses are not just limited to the geographical boundary of their own country. What can be better than a video when a business plans to expand its global outreach? The visual appeal of a video can cross boundaries and cultural differences to create communities. However, how can you ensure the same video is effective in different countries and for different, audiences? How can you break the language barrier? ‘Multilingual Videos’ is the answer! Read More
We are living in an era where technology has completely taken over our day-to-day tasks. If there is one thing that technology has strengthened the most, it is communication. Communication is the key in every aspect of our life, and that includes the way we do business. Communication through multilingual videos is efficient and convenient for both the producer who wants to convey their messages and the viewer can efficiently obtain knowledge from it. Read More
Videos are fast becoming one of the most powerful tools of marketing promotion. According to the survey “The State of Video Marketing 2018” carried out by Wyzowl, 81% of businesses use video as a marketing tool. Out of those, 85% of businesses regard video as an important part of their marketing strategy, and 78% of marketers say video gives them a good ROI. Read More
Videos are a well-established method of communication these days, and a great way to spread your message. Whether you want to advertise your products, demonstrate a task or simply broadcast a TV show, videos can easily be shared all over the globe in a matter of minutes. However, problems can arise when the received video is not readily understood by the new audience. Read More
I remember clearly the expression on my fellow translators’ faces the first time I used the word “Localization” to describe the type of work I was doing. Back then—and it wasn’t that long ago really—I couldn’t even find a resource to look for the translation of the English term “localization” in my own language. The irony of it!
Content is not limited to text and photos on a website. Videos play a crucial part in any marketing strategy, especially among those that aim for a global reach. Videos give your content depth and variety. Fortunately, with video translation services you can tweak your videos for an effective global reach.