Halloween is celebrated every year on the 31st October. The origins of Halloween go back almost two thousand years and it was originally called All Hallows Eve and was a time for remembering the dead. The tradition of celebrating Halloween has travelled across the Atlantic to North America and it is now celebrated across the globe.
In a lot of countries such as the Philippines and Romania, Halloween has been integrated with other traditional festivals.
It is customary for children to dress up in costumes on Halloween night and go ‘trick or treating’. Costumes range from favourite movie characters to pop music band members, super heroes, cartoon characters or animals. In America it is common for people to carve out pumpkins and place a candle in the center to create a spooky face. In the Southern Hemisphere in countries such as Australia and New Zealand where weather patterns do not allow for pumpkins to be grown at this time of the year, watermelons are the preferred choice for carving.
The festival of Halloween is becoming increasingly integral to non-traditional territories. China, UAE and Dominican Republic are such countries where expatriates or returning emigrants are making Halloween so popular. In the Dominican Republic, returning emigrants have brought back the ‘carnival like’ atmosphere they have encountered around this festival in the USA.
There is a massive business potential around Halloween, a lot of which is being leveraged. The country of Romania has long been associated with the semi-fictional character of Count Dracula who sucked human blood. Encouraging this myth, Romania is attracting tourists to visit its Transylvania region especially for Halloween. Meanwhile Airbnb has created a list of Halloween special ‘spooky hotels’ and residences where tourists can experience the thrill of discovering ‘ghosts’ if lucky or unlucky enough. Pumpkin based food items such as McDonald’s’ Halloween choco – pumpkin fries were launched in Japan to much fanfare.
Massive global operations such as these require an integrated language translation system. While targeting business on foreign shores it is essential to be immersed in the local culture before promoting anything perceived as imported. This is the kind of service Braahmam excels in and therefore can help in several ways.