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Challenges
Team Formation: The client required a dedicated team to address diverse content types, necessitating a meticulous selection of resources.
User Familiarity: Linguists needed to be active users of the app to fully grasp the content and brand voice.
Stringent Screening: The onboarding process for linguists was rigorous and detailed, emphasizing the need for high-quality output.
Privacy Concerns: All project participants had to sign privacy agreements and comply with extensive legal formalities.
Technical Requirements: The client’s elaborate tech stack necessitated that all translators use their proprietary ecosystem and hardware.
Continuous Localization: Daily content submissions required shortturnaround times for translations and bug fixes.
Solutions
We formed a specialized team of project managers, linguists and transcreators tailored to different content types, ensuring expertise in each area.
Experienced lead linguists acted as language custodians, certifying translation accuracy and consistency.
Privacy compliance was enforced through strict adherence to signed agreements and periodic internal audits.
Comprehensive training sessions were conducted for all stakeholders on product use and tools required for localization.
We facilitated hardware procurement for seamless integration into the client's tech ecosystem
Rigorous screening processes ensured that selected linguists were not only proficient but also regular users of the app, aligning with brand messaging.
Our dedicated team consistently delivered translations within 24 hours while addressing any bugs promptly.
Benefits
The client’s user base surged from 200 million to 400 million by 2023.
Successful app launches enabled the client to reach broader audiences across targeted markets, leading to the addition of more languages over time.
Revenue increased by more than 4 times during this period, showcasing the tangible impact of effective localization strategies.
App Localization for a Leading Social Media Company
A prominent social media App company aimed to expand its user base across Asia, particularly in India and Southeast Asia. To achieve this, they recognized the need for comprehensive localization of their App, marketing materials and legal documents in major regional languages. Since 2018, Braahmam has been pivotal in managing their localization and transcreation process and also advising them on language best practices. We have localized over 5 million words to date and counting.