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Challenges
Security concerns: Client had security and data privacy concerns as it is an eCommerce website
Speed and cost: Client needed quick translation in cost-effective and efficient manner without sacrificing the quality of the content
Scope Limitation: Only customer-centric, sales-focused, and post-login pages required translation
Translation of Images: The site featured limited images that needed adaptation for both desktop/laptop and mobile devices
JavaScript Integration Concerns: The client expressed apprehension regarding the security of confidential data on post-login pages when integrating JavaScript snippets
Solutions
Education & Awareness:
Client was assured of data security and privacy with explanation for the localization methodology, ensuring compliance with international data privacy norms
Pre-Translation & Linguistic Quality Assurance:
Source content was pre-translated using machine translation tools and subsequently refined through rigorous post-editing by skilled linguists
Image Localization:
Translation and layout formatting of images was done for all device types
Layout Checks & Fixes:
Final layout checks ensured a seamless user experience across all devices
JavaScript Integration Support:
Assistance was provided for integrating JavaScript into the corporate site and further support as needed
Benefits
The localized website significantly broadened vSpeeq's reach within the Spanish-speaking market, enhancing customer service and acting as an effective sales tool that contributed to increased revenue growth.
The client gained valuable insights into best practices for future website translations
eCommerce Website Localization Case Study
vSpeeq specializes in remote simultaneous interpretation (RSI) for virtual events across various platforms, including Zoom. With a growing Spanish-speaking clientele, the company sought to localize its website to enhance service delivery.