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Challenges
Resource Selection: Identifying translators who understood marketing content's intricacies was crucial.
Need for Transcreators: Simple translation was insufficient; creative transcreation was necessary to adapt messaging appropriately.
Process Design: Establishing an effective workflow was essential for project success.
Content Treatment: Ensuring that the essence of empowerment reflected in the brand was preserved throughout the translation process.
Solutions
Resource Selection:
Identifying translators who understood marketing content's intricacies was crucial.
Need for Transcreators:
Simple translation was insufficient; creative transcreation was necessary to adapt messaging appropriately
Process Design:
Establishing an effective workflow was essential for project success.
Content Treatment:
Ensuring that the essence of empowerment reflected in the brand was preserved throughout the translation process.
Benefits
Successful Branding Deck:
The client successfully designed their branding deck on time, equipped with culturally relevant translations that aligned with their vision.
Effective Market Communication:
The end result enabled our client to convey their brand’s values, story, and mission effectively to customers and employees in Japan and Korea.
Expanded Localization Efforts:
The guidelines developed during this project paved the way for future translations of their website, app, and video content—further localized by our team for these dynamic markets.
Transcreation of a Branding Deck for Beauty and Grooming Products in Japanese and Korean
Our client, a prominent designer of beauty and grooming products for women, sought to expand its reach into the Japanese and Korean markets. To achieve this, they required a branding deck that authentically represented their product while effectively conveying their brand message. The primary goal was to translate and transcreate the branding materials in a manner that resonated with the cultural nuances of the target markets. The client emphasized the importance of maintaining the brand's identity, tone, and core message centered on women’s strength and empowerment.