Challenges:
- Team Formation: The client required a dedicated team to address diverse content types, necessitating a meticulous selection of resources.
- User Familiarity: Linguists needed to be active users of the app to fully grasp the content and brand voice.
- Stringent Screening: The onboarding process for linguists was rigorous and detailed, emphasizing the need for high-quality output.
- Privacy Concerns: All project participants had to sign privacy agreements and comply with extensive legal formalities.
- Technical Requirements: The client’s elaborate tech stack necessitated that all translators use their proprietary ecosystem and hardware.
- Continuous Localization: Daily content submissions required shortturnaround times for translations and bug fixes.
Solution:
- We formed a specialized team of project managers, linguists and transcreators tailored to different content types, ensuring expertise in each area.
- Experienced lead linguists acted as language custodians, certifying translation accuracy and consistency.
- Privacy compliance was enforced through strict adherence to signed agreements and periodic internal audits.
- Comprehensive training sessions were conducted for all stakeholders on product use and tools required for localization.
- We facilitated hardware procurement for seamless integration into the client's tech ecosystem.
- Rigorous screening processes ensured that selected linguists were not only proficient but also regular users of the app, aligning with brand messaging.
- Our dedicated team consistently delivered translations within 24 hours while addressing any bugs promptly.
Benefits:
- The client’s user base surged from 200 million to 400 million by 2023.
- Successful app launches enabled the client to reach broader audiences across targeted markets, leading to the addition of more languages over time.
- Revenue increased by more than 4 times during this period, showcasing the tangible impact of effective localization strategies.
Mastering Market-Specific SEO: Localized Keyword Research for Saudi Arabian Hospitality Industry
Our customer, a global entity in the hospitality and tourism industry, contacted us for help with localized keywords aimed at optimizing their content for the Saudi Arabian market. This project focused on crafting Arabic keywords combining strong search volume with specific intent and manageable difficulty to enhance visibility and ranking.
Multilingual Captions Translation and Integration for Marketing Videos
Our client, a global leader in industrial 3D printing and additive manufacturing solutions and services, sought to expand their market reach through localized marketing videos. Specifically, they needed to translate and subtitle their English marketing content into German, Japanese, Korean, and Chinese. The project aimed to ensure the translations were not only linguistically accurate but also presented as open captions in a visually appealing and culturally relevant manner.
