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Challenges

  1. Resource Selection: Identifying translators who understood marketing content's intricacies was crucial.
  2. Need for Transcreators: Simple translation was insufficient; creative transcreation was necessary to adapt messaging appropriately.
  3. Process Design: Establishing an effective workflow was essential for project success.
  4. Content Treatment: Ensuring that the essence of empowerment reflected in the brand was preserved throughout the translation process.

Solutions

  • Resource Selection: Identifying translators who understood marketing content's intricacies was crucial.
  • Need for Transcreators: Simple translation was insufficient; creative transcreation was necessary to adapt messaging appropriately
  • Process Design: Establishing an effective workflow was essential for project success.
  • Content Treatment: Ensuring that the essence of empowerment reflected in the brand was preserved throughout the translation process.

Benefits

  • Successful Branding Deck: The client successfully designed their branding deck on time, equipped with culturally relevant translations that aligned with their vision.
  • Effective Market Communication: The end result enabled our client to convey their brand’s values, story, and mission effectively to customers and employees in Japan and Korea.
  • Expanded Localization Efforts: The guidelines developed during this project paved the way for future translations of their website, app, and video content—further localized by our team for these dynamic markets.

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September 26, 2024
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Human Validation of Machine Translated Software Content in Indonesian

Our client, a leading cloud computing platform company, aimed to penetrate the Indonesian market by localizing over 2,500,000 words of software UI and UA content. This ambitious project required meticulous human post-editing of machine-translated text to ensure accuracy and cultural relevance.

September 13, 2024
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