Challenges
- Resource Selection: Identifying translators who understood marketing content's intricacies was crucial.
- Need for Transcreators: Simple translation was insufficient; creative transcreation was necessary to adapt messaging appropriately.
- Process Design: Establishing an effective workflow was essential for project success.
- Content Treatment: Ensuring that the essence of empowerment reflected in the brand was preserved throughout the translation process.
Solutions
- Resource Selection: Identifying translators who understood marketing content's intricacies was crucial.
- Need for Transcreators: Simple translation was insufficient; creative transcreation was necessary to adapt messaging appropriately
- Process Design: Establishing an effective workflow was essential for project success.
- Content Treatment: Ensuring that the essence of empowerment reflected in the brand was preserved throughout the translation process.
Benefits
- Successful Branding Deck: The client successfully designed their branding deck on time, equipped with culturally relevant translations that aligned with their vision.
- Effective Market Communication: The end result enabled our client to convey their brand’s values, story, and mission effectively to customers and employees in Japan and Korea.
- Expanded Localization Efforts: The guidelines developed during this project paved the way for future translations of their website, app, and video content—further localized by our team for these dynamic markets.
Mastering Market-Specific SEO: Localized Keyword Research for Saudi Arabian Hospitality Industry
Our customer, a global entity in the hospitality and tourism industry, contacted us for help with localized keywords aimed at optimizing their content for the Saudi Arabian market. This project focused on crafting Arabic keywords combining strong search volume with specific intent and manageable difficulty to enhance visibility and ranking.
Localization of Shopify eCommerce Site for a Sportswear Company
A leading sportswear company approached Braahmam to translate their entire Shopify e-commerce website into Dutch (Netherlands) and French (France). The client requested translation for specific product collections, newly launched products and store content, aiming for a high-quality result within a short timeline.
