You can use them to market your products, show your customers how to use your products, and provide training.get quote
Short videos or bite-sized videos are all the rage today. Your content is simply incomplete without them. Here’s why they are important: a. They break up information into nuggets. So, they are easily digestible and can have more engagement than longer videos. b. Mini videos are very relevant in emerging markets. Here, many people still don’t have stable data connectivity everywhere. Data is also not cheap. c. They keep your app/website light and easy to use. Longer videos may buffer and keep users waiting. d. It’s comparatively easier to create mini videos, especially if you are using animation and not human actors. For this reason, it also fits within your budget. e. Short videos can be used in digital advertising such as on social media platforms where people tend to scroll away.
Videos embellish and enhance your content. You can use them to market your products, show your customers how to use your products, and provide training.
You can make your own videos or choose to outsource them. The former option will mean dedicating your internal resources to a task that they may not have the skills for. Outsourcing is a smarter, better option as you can leave the grunt work of video creation to the professionals. At Braahmam, we create high-quality videos for e-learning programs, product demos, and for use in apps.
a. E-learning: LTE Online says, “Making information available in digestible portions provides students with the opportunity to work through material in stages, allowing them to focus on topics, which results in deeper, more meaningful learning. Videos keep the learners engaged and encourage faster learning. They are also a better medium to explain complex concepts and processes.
b. Product/ Service marketing: Video marketing earns 66% more qualified leads per year and a 54% increase in brand awareness. Your customers want to know more about your products through video. The video type and its content will depend on the purpose of the video: whether you’re trying to get more sales or subscriptions or if you are trying to create more brand awareness.
c. App engagement: Humans are geared to learn better from visual material. However, videos are not only useful in e-learning, but also in creating brand loyalty and brand recall. Companies now use videos to tell stories that appeal to their users. Verticals such as e-commerce, travel, fashion, food, and health have begun to use video stories aggressively.
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