a. E-learning: LTE Online says, “Making information available in digestible portions provides students with the opportunity to work through material in stages, allowing them to focus on topics, which results in deeper, more meaningful learning. Videos keep the learners engaged and encourage faster learning. They are also a better medium to explain complex concepts and processes.
b. Product/ Service marketing: Video marketing earns 66% more qualified leads per year and a 54% increase in brand awareness. Your customers want to know more about your products through video. The video type and its content will depend on the purpose of the video: whether you’re trying to get more sales or subscriptions or if you are trying to create more brand awareness.
c. App engagement: Humans are geared to learn better from visual material. However, videos are not only useful in e-learning, but also in creating brand loyalty and brand recall. Companies now use videos to tell stories that appeal to their users. Verticals such as e-commerce, travel, fashion, food, and health have begun to use video stories aggressively.