Challenges
- Security concerns: Client had security and data privacy concerns as it is an eCommerce website
- Speed and cost: Client needed quick translation in cost-effective and efficient manner without sacrificing the quality of the content
- Scope Limitation: Only customer-centric, sales-focused, and post-login pages required translation
- Translation of Images: The site featured limited images that needed adaptation for both desktop/laptop and mobile devices
- JavaScript Integration Concerns: The client expressed apprehension regarding the security of confidential data on post-login pages when integrating JavaScript snippets
Solutions
- Education & Awareness: Client was assured of data security and privacy with explanation for the localization methodology, ensuring compliance with international data privacy norms
- Pre-Translation & Linguistic Quality Assurance: Source content was pre-translated using machine translation tools and subsequently refined through rigorous post-editing by skilled linguists
- Image Localization: Translation and layout formatting of images was done for all device types
- Layout Checks & Fixes: Final layout checks ensured a seamless user experience across all devices
- JavaScript Integration Support: Assistance was provided for integrating JavaScript into the corporate site and further support as needed
Benefits
- The localized website significantly broadened vSpeeq's reach within the Spanish-speaking market, enhancing customer service and acting as an effective sales tool that contributed to increased revenue growth.
- The client gained valuable insights into best practices for future website translations
Localization of Fintech Website and App for Global Expansion
As part of their global expansion strategy, our client, a leading trading broker platform, aimed to expand their digital presence by translating and localizing their website and mobile app into multiple languages. With the goal of reaching a wider audience, the project focused on three specific languages: Hindi (for India), Bengali (for Bangladesh), and Urdu (for Pakistan). The aim was not just to translate the content but to adapt it for the cultural and technical nuances of each region. This required the translation of the website, app, marketing materials, and legal content, along with the creation of a detailed glossary of trading and financial terms, making this endeavor a significant example of fintech translation efforts.
Transcreation of a Branding Deck for Beauty and Grooming Products in Japanese and Korean
Our client, a prominent designer of beauty and grooming products for women, sought to expand its reach into the Japanese and Korean markets. To achieve this, they required a branding deck that authentically represented their product while effectively conveying their brand message. The primary goal was to translate and transcreate the branding materials in a manner that resonated with the cultural nuances of the target markets. The client emphasized the importance of maintaining the brand's identity, tone, and core message centered on women’s strength and empowerment.
