- SEO Competitive Analysis: The client wanted insights into their competitors' top-performing keywords to understand how to strengthen their SEO strategy. They needed recommendations on content generation based on these keywords to improve their search ranking in Vietnam's competitive SMB market.
- Meta Data Optimization: The client requested a review and suggestions for improving meta descriptions and titles based on the SEO analysis.
- Price Design Analysis: The client also sought a comparative analysis of their pricing structure against competitors. They wanted recommendations on how to optimize the design and presentation of their pricing to make it more appealing to SMBs.
- SEO Competitive Analysis:
- Competitor Keyword Research: Our SEO specialists conducted a thorough analysis of the competitors' keyword strategies, focusing on high-ranking keywords used by top video conferencing software companies in Vietnam. The team used advanced tools to identify trending keywords and search volumes.
- Keyword Strategy and Content Recommendations: We developed a keyword strategy tailored to the client’s strengths, identifying high-volume, low-competition keywords relevant to SMBs. Content suggestions were provided, emphasizing localized content and addressing pain points specific to Vietnamese SMBs.
- Meta Data Recommendations:
- Meta Title & Description Optimization: Based on the keyword analysis, we recommended specific changes to meta titles and descriptions to improve click-through rates (CTR). This involved optimizing for both search engines and user intent, ensuring the meta data aligned with the identified keywords.
- Competitor Pricing Design Analysis
- Comparison with Competitors: We conducted a comprehensive analysis of how competitors presented their pricing. This included examining pricing tiers, value propositions, and user experience elements such as ease of understanding and transparency.
- Design and Pricing Recommendations: Suggestions included introducing flexible pricing packages and clearer visual cues, ensuring a more intuitive user experience for SMBs. We proposed simplifying the pricing page and offering distinct value-added features at each price point to make the client’s offering more competitive.
- Improved SEO Strategy: With a clear understanding of the competitor landscape, the client optimized their SEO, leading to higher rankings in relevant search results. This boosted their organic traffic, specifically targeting SMBs in Vietnam.
- Enhanced Meta Data: The optimized meta data increased their CTR from search engines, improving overall visibility and engagement with potential customers.
- Pricing Optimization: The revamped pricing design made it easier for SMBs to understand and see the value in the client’s product, leading to higher conversion rates. The client also gained a competitive edge by differentiating their offerings from those of competitors.
Successful Delivery of 60,000-Word Irish Gaelic Translation for a Software Company
This case study outlines our successful delivery of a 60,000-word translation project from English (US) to Irish Gaelic for a prominent software company. The client aimed to expand its market presence in Europe and required high-quality marketing content translated within a stringent deadline.
Global Expansion of Health Software Provider
Our client, a leading health software provider, has developed an innovative cloud-based platform designed to connect clinics with their clients, enabling seamless communication and access to healthcare services anytime, anywhere. With a strong presence in English-speaking markets, the client sought to expand its reach to non-English speaking markets by localizing their app in several languages including German, Romanian, Portuguese (Portugal), Polish, Arabic, and Urdu (Pakistan).
